WRITING WOMEN BACK INTO HISTORY
LIZETTE GASCON, TRAINING COORDINATOR
F. Gaviña and Sons, Inc., a successful familyowned
and operated coffee roasting business
for more than 100 years, has not once looked
back with regret. However, it was not until
recently that the sons of the founder, the late
Don Francisco actually felt the need to. What
caused this sudden spark of interest? The
discovery - here at Gaviña - of a month dedicated
specifically to Women and their accomplishments.
The month of March is marked historically as
Women’s History Month in the United States and
Don Francisco’s sons have made it their mission to
honor two of the important Women in their lives:
their late mother, Anatolia Etcheverry-Gaviña and
their sister Leonor Gaviña-Valls. This recognition
opens up the Gaviña Women’s legacy and allows
them to be “written back into history.” “Gaviña
Gourmet Coffee promotes, trains, and mentors
Women. Women in our organization are part of
our culture, environment, innovation and success,”
quotes Pedro Gaviña (President of the Company).
Women are not a new addition to the corporate
culture at Gaviña; the company originated in part
because of Anatolia Etcheverry-Gaviña (Former
President), and continues prospering in the competitive
market in many ways thanks specifically
to Leonor Gaviña–Valls (Vice President of Marketing).
With her generosity and caring heart,
Leonor makes it not only an effort, but an obligation
to generously donate coffee as well as funds to
various organizations which include local and
global charities. Leonor donates regularly to Coffee
Kids, Grounds for Health, Macy’s Passport Program
for HIV/AIDS Awareness and the Susan G. Komen
for the Cure Organizations to name a few. She actively
contributes to and participates in more than
80 charitable projects throughout California every
year. In addition to donating coffee gift baskets for raffles and silent auctions, she has also implemented a donation program where Gaviña serves its delicious coffee at several charity events.
Leonor also makes it a goal to routinely donate coffee to Los Angeles area Missions and Shelters so that they could provide their residents
with fresh brewed coffee. It does not stop there though- this year on this VP’s list: converting Gaviña into a LEED Certified Company in a
continuous effort to become eco-friendly.
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